30% of the general population is a staggering number for basically anything voluntary. I don’t know how you can possibly trivialize that number. If you can get

30% of the general population is a staggering number for basically anything voluntary. I don’t know how you can possibly trivialize that number. If you can get 30% of the population to boycott anything it’s not only significant but forces a response out of the group on the other side. You’re talking almost 1 in 3 people. Those are literally historic numbers. Do you have any idea how much companies spend to increase their conversions by single digits?