From the author’s POV it seems like they were going to do this research regardless, so this is asking what the most cost-effective way to do that research. Or,

From the author’s POV it seems like they were going to do this research regardless, so this is asking what the most cost-effective way to do that research. Or, for a person who did have a great way to monetize the same workload they’d probably find a lot of value in reading this post.