4 ms·

seems like the ad was superfluous. the doctor treating your friend's condition would be aware of new drugs relevant to your friend's condition. i go to a doctor

seems like the ad was superfluous. the doctor treating your friend's condition would be aware of new drugs relevant to your friend's condition. i go to a doctor because i don't know about medicine, i don't want to be educated on medicine from snake oil salesmen.

jamespo 5mo ago
Ah this world where doctors are perfect and know everything
- pasquinelli 5mo ago
  ah the world where ads are a good form of education.
drfloyd51 5mo ago
How does it seem like the ad was superfluous? The ad triggered a series of events that helped my friend. The doctor, for whatever reason, was not the primary motivation.
- pasquinelli 5mo ago
  > How does it seem like the ad was superfluous? just to be clear i don't know your friend or their life or their medical condition or if the drug you saw an ad for treats their condition or if you saw an ad for a drug or if your friend has a medical conditon or if you have a friend at all... and i don't know if every event in a chain of events is necessary to the eventual outcome of that chain of events... and i can't see into the alternate reality wherein you didn't see that ad for a drug, to know your friend would've been fine in the end... and so on. i'm speaking more generally, saying advertising is superfluous to medicine.
jodrellblank 5mo ago
Conspicuously absent from your scenario is the way the doctor becomes aware of the new drug. How does that happen?
- rcxdude 5mo ago
  By researching new drugs? Though sadly at the moment the doctor is also a target of advertising. The point being that this should generally be a pull process driven by a demand (and mediated by neutral review and publication processes) and not a push being driven by a supply (mediated by a process that goes to the highest bidder).
- pasquinelli 5mo ago
  so in your mind "advertisement" covers any transmission of information?
  - jodrellblank 5mo ago
    so in your mind, a pharmaceutical company telling a patient that a drug exists is "advertisement" but a pharma company telling a doctor that a drug exists magically isn't?
    - BLKNSLVR 5mo ago
      Yes. The first gets blasted all over the internet to be shoved in the faces of all and sundry. The second goes quietly and efficiently to the professionals tasked with helping the individuals in society with problems that may directly benefit from new thing. The distinction, to me, is obvious.
- dylan604 5mo ago
  By accepting SWAG from the pharma rep, or accepting free trips to conferences sponsored by pharma. If a doctor has not heard about a new drug the their reps just haven't made their way to them yet because they're in a smaller market. The yet is key, eventually a rep will make their way to them. More than likely much sooner than the TV ads run
- _DeadFred_ 5mo ago
  By doing their job instead of hoping a stranger's friend happens to land on a useful ad?

jamespo 5mo ago

Ah this world where doctors are perfect and know everything

pasquinelli 5mo ago
ah the world where ads are a good form of education.

drfloyd51 5mo ago

How does it seem like the ad was superfluous? The ad triggered a series of events that helped my friend. The doctor, for whatever reason, was not the primary motivation.

pasquinelli 5mo ago
> How does it seem like the ad was superfluous? just to be clear i don't know your friend or their life or their medical condition or if the drug you saw an ad for treats their condition or if you saw an ad for a drug or if your friend has a medical conditon or if you have a friend at all... and i don't know if every event in a chain of events is necessary to the eventual outcome of that chain of events... and i can't see into the alternate reality wherein you didn't see that ad for a drug, to know your friend would've been fine in the end... and so on. i'm speaking more generally, saying advertising is superfluous to medicine.

jodrellblank 5mo ago

Conspicuously absent from your scenario is the way the doctor becomes aware of the new drug. How does that happen?

rcxdude 5mo ago
By researching new drugs? Though sadly at the moment the doctor is also a target of advertising. The point being that this should generally be a pull process driven by a demand (and mediated by neutral review and publication processes) and not a push being driven by a supply (mediated by a process that goes to the highest bidder).
pasquinelli 5mo ago
so in your mind "advertisement" covers any transmission of information?
- jodrellblank 5mo ago
  so in your mind, a pharmaceutical company telling a patient that a drug exists is "advertisement" but a pharma company telling a doctor that a drug exists magically isn't?
  - BLKNSLVR 5mo ago
    Yes. The first gets blasted all over the internet to be shoved in the faces of all and sundry. The second goes quietly and efficiently to the professionals tasked with helping the individuals in society with problems that may directly benefit from new thing. The distinction, to me, is obvious.
dylan604 5mo ago
By accepting SWAG from the pharma rep, or accepting free trips to conferences sponsored by pharma. If a doctor has not heard about a new drug the their reps just haven't made their way to them yet because they're in a smaller market. The yet is key, eventually a rep will make their way to them. More than likely much sooner than the TV ads run
_DeadFred_ 5mo ago
By doing their job instead of hoping a stranger's friend happens to land on a useful ad?