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That's only doable if the ads are artificially injected. But what if they are part of the training, system prompt or the search results that are fed to the AI?
by hootz 5mo ago
That's only doable if the ads are artificially injected. But what if they are part of the training, system prompt or the search results that are fed to the AI? What if Google Search bumps up their paying advertiser up in the internal search results for Gemini (as they are basically already doing)? The AI will be biased towards the advertisers without literally embedding an ad into the output text.
- pbasista 5mo ago> if they are part of the training That would be an intentional poisoning of the models with biased or outright untruthful data. I believe that many people would be unwilling to use such models.
- hootz 5mo agoThey won't be if the models are "free", which is the case for AI Mode in Google Search. That's why common people still use Google despite it being an ad-ridden slopfest, it's "free"!
- HWR_14 5mo ago> what if they are part of the training No way Google is going to bake the ads into training data. Their entire business is built on auctioning off each ad slot in realtime.