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The name of the search engine has been called "silly" by Frederic Lardinois of Read Write Web. Weinberg said of the origin of the name, "Really it just popped i
by digitalengineer 14y ago
The name of the search engine has been called "silly" by Frederic Lardinois of Read Write Web. Weinberg said of the origin of the name, "Really it just popped in my head one day and I just liked it. It is certainly influenced/derived from [the game] duck duck goose, but other than that there is no relation, e.g., a metaphor."
Looks like no research was done regarding the name. Naming services very well (or very unique) can really help your company stand out. I like DDG but perhaps a study with regards to the name and the brand might be in order.
- aravindc 14y agoYou still called it DDG. Even DDG kinda adds authenticity and some authority.
- ck2 14y agoIt could be D^2G or D*2G or D2G
- sparkinson 14y agoSeems unnecessary if it can simply be DDG, a true acronym for the same or less characters than your suggestion.
- digitalengineer 14y agoYes, I find it's too long. I type all day and take shortcuts wherever I can. We all do; TL;DR, HN, if DDG it taken let them claim DDGO!
- anigbrowl 14y agoThat doesn't even mean anything. The only reason DDG is an acronym is because it's easier to type. It sure isn't due to any marketing/branding effort on DDG's part, because ddg.com is an iOS app studio. Frankly I think DDG would be a better brand, not unlike other acronym bnrands like IBM or HP, but brands need to be built, not wished for.
- Rogue_Leader 14y agoIt's not all about the focus groups, dude. This sort of thinking is ruining politics and business.