3 ms·

It’s why I moved to in-house advertising. It’s a lot of work, but I hope it is the right decision.

• righthand 5mo ago
  Why is it a lot of work? Could you specify some off the more difficult effort? Wouldn’t LLMs help speed this up? This is the one area where I’d think Llms could really take Google down by empowering in house ad platforms.
  • dylan604 5mo ago
    Depends on how in-house you want to go. If you go full in-house, you'll need sales staff to make deals with advertisers. You'll then need a way of hosting the media provided. You'll need a way to deal with media that does not match what you've requested. You'll need a system to allocate ad space accordingly to contracts with ad clients. It's like a whole new department in your company.
    • spiderfarmer 5mo ago
      I don’t have a sales staff. I just call a company, tell them why I’m calling and what’s the opportunity, crack some jokes, get serious and make them an offer. It helps that I’m in a niche, thoroughly know the sector and that they most likely already know my websites. As long as I can get to the owner of the company, then I’m golden.
      • egypturnash 5mo ago
        Spiders Georg runs his company from a cave and buys 10,000 spiders every day; he is an outlier and should not be counted.