A true entrepreneur has to predict the future. I think this is a horrible misconception. If you want to build the next billion dollar company, perhaps. But i

A true entrepreneur has to predict the future. I think this is a horrible misconception. If you want to build the next billion dollar company, perhaps. But if your satisfied with building a multi million dollar company, all you need to be able to do is take a reasonably critical look at the past. What sort of products have people characteristically paid for, despite the quality of available options being low? Answering that question doesn't require prediction at all.