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The gibberish brand names on Amazon are a formulaic way to streamline trademark registration which Amazon requires for some features on their selling platform.
by kube-system 5mo ago
The gibberish brand names on Amazon are a formulaic way to streamline trademark registration which Amazon requires for some features on their selling platform.
https://stemerlaw.com/2025/07/16/why-are-amazon-brand-names-so-weird-understanding-trademark-registration-and-2d-and-2e1-refusals/ https://stemerlaw.com/2025/07/16/why-are-amazon-brand-names-...
- enoint 5mo agoI wonder if a name with CJK characters can be trademarked?
- kube-system 5mo agoYes, they can. I suspect latin characters are used for practical reasons: compatibility with US expectations... some systems only accept latin characters and certainly your US customers wouldn't be able to search for chinese language characters.