I imagine a number of things, such as: * Analysing keywords to find an optimal set to focus on * Optimising in favour of on-page factors, e.g adding well-chos

I imagine a number of things, such as: * Analysing keywords to find an optimal set to focus on * Optimising in favour of on-page factors, e.g adding well-chosen keywords in the page title and moderate coverage throughout your content. * Actively building links using a number of strategies, e.g guest blogging or exchanging links I guess "no SEO" could mean abstaining from actively improving your search engine rankings? I don't think SEO is exactly the same as not doing paid SEM. As we all know, there are some factors we can optimise for free.