It seems to me that that key piece of advice in pg's essay: "Live in the future, then build what's missing." is just a more subtle way of expressing the "

It seems to me that that key piece of advice in pg's essay: "Live in the future, then build what's missing." is just a more subtle way of expressing the "missing" heuristic described in this article: "Focus on enabling technologies and environmental factors." and seems to me to be a bit of a distinction without a difference. However, it is helpful to hear it expressed a different way, and reminds me of something I heard Gary Hoover (of Hoover online fame) say at a conference, which was that in the same way Tsunamis are the result of plate tectonic activity that happens months, weeks, or days in advance, there are things shifting within your industry that could result in "tsunamis" of change. What are they? It seems like very obvious advice, but it is interesting to sit down and make a concentrated effort to think of what the shifts may be occurring in your industry. Sometimes they are easy to miss in that they are so obvious. (As in "fish were the last ones to discover water..."). Another way to think of it came to me from one of Tim O'Reilly's essays where he describes some key marketing advice he was given, which was to "find a parade and get out in front of it." (He attributes the success of O'Reilly media to getting behind the web and open source in its early days - http://www.linkedin.com/today/post/article/20121002122119-16553-it-s-not-about-you-the-truth-about-social-media-marketing http://www.linkedin.com/today/post/article/20121002122119-16...) From that perspective, I like to think of what "parades" are happening in my industry, (energy), such as conservationism and environmental responsibility. What happens if/when 75% of the cars on the road are electric vehicles, (and are driverless)? Maybe my car is charged via solar panels or a whisper gen, and drives itself to the store where someone loads it with the groceries I ordered online? What products/services will be needed to support that? What do things look like when homes are net-zero energy, as they are meant to be in California in 2020? It can be an interesting exercise. Edit: Typos