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> Without google crawling your site, you don't get any new traffic What about the stories of marketing managers who learned months after the fact that their cr

> Without google crawling your site, you don't get any new traffic What about the stories of marketing managers who learned months after the fact that their credit card had expired and their google ad spend had ceased with no affect on traffic? Google isn't always an effective promotional vehicle.

maccard 5mo ago
What stories are they?
- elevation 5mo ago
  There were a couple similar stories in a previous HN article/discussion that I would have bookmarked had I anticipated this discussion.
loloquwowndueo 5mo ago
Sounds like a pretty ineffective manager: wasn’t buying the correct ad placement in the first place, used a personal card to sign up for an ostensibly corporate service, didn’t keep track of expiration dates for the card, and was also ignoring email notifications from Google about the expired card. Let me know if I’m missing any other reasons why this manager should be fired instantly.
- elictronic 5mo ago
  Most large corporations have company credit cards. The user is likely referring to his card being the company card.
  - loloquwowndueo 5mo ago
    Nah. Pretty sure he was using a personal card - corporate finance dept would likely better track where each card is being used and their expiration dates to avoid this happening. Also this better tracks with the rest of his sloppy behavior.
    - esseph 5mo ago
      > corporate finance dept would likely better track where each card is being used and their expiration dates to avoid this happening I have seen this happen first hand at a Fortune 100. They didn't track shit.
- vntok 5mo ago
  Well in addition to what you wrote, the marketing manager ALSO wasn't tracking any ad-related marketing performance indicator (CTR, CR, etc.) in any measurable way for very long periods of time... or they would have caught it almost immediately ("wow ad spend, CTR and CR have all suddenly gone down to 0/0% and have been staying there for days on all our campaigns! What's up with that?").
- seb1204 5mo ago
  Could be a smaller company.

maccard 5mo ago

What stories are they?

elevation 5mo ago
There were a couple similar stories in a previous HN article/discussion that I would have bookmarked had I anticipated this discussion.

loloquwowndueo 5mo ago

Sounds like a pretty ineffective manager: wasn’t buying the correct ad placement in the first place, used a personal card to sign up for an ostensibly corporate service, didn’t keep track of expiration dates for the card, and was also ignoring email notifications from Google about the expired card. Let me know if I’m missing any other reasons why this manager should be fired instantly.

elictronic 5mo ago
Most large corporations have company credit cards. The user is likely referring to his card being the company card.
- loloquwowndueo 5mo ago
  Nah. Pretty sure he was using a personal card - corporate finance dept would likely better track where each card is being used and their expiration dates to avoid this happening. Also this better tracks with the rest of his sloppy behavior.
  - esseph 5mo ago
    > corporate finance dept would likely better track where each card is being used and their expiration dates to avoid this happening I have seen this happen first hand at a Fortune 100. They didn't track shit.
vntok 5mo ago
Well in addition to what you wrote, the marketing manager ALSO wasn't tracking any ad-related marketing performance indicator (CTR, CR, etc.) in any measurable way for very long periods of time... or they would have caught it almost immediately ("wow ad spend, CTR and CR have all suddenly gone down to 0/0% and have been staying there for days on all our campaigns! What's up with that?").
seb1204 5mo ago
Could be a smaller company.