> Today we’re announcing an important pricing update. Starting July 1, 2026, the price of a new Lifetime Plex Pass will increase to $749.99 USD. > … > You hav

> Today we’re announcing an important pricing update. Starting July 1, 2026, the price of a new Lifetime Plex Pass will increase to $749.99 USD. > … > You have until 12:01 AM UTC on July 1, 2026, to get a Lifetime Plex Pass at the current price of $249.99 USD here. If you’ve been considering it, now’s a great time to buy. Are you kidding me? This is ludicrous. > As mentioned in the messaging above, this adjustment ensures that the price of a Lifetime Plex Pass continues to more accurately reflect its true value. Over the years, as our software and product has evolved, the breadth of features and benefits included with your Plex Pass has expanded. This increase ensures we can continue to invest resources into building and maintaining the Plex personal media software, while continuing to offer a Lifetime option. I don't know how much engineering time is spent maintaining this app, but I haven't wanted (or used) any features added since ~2014 when I found this be a great app for locally streaming my massive Blu-Ray and DVD library. Streaming television, music, whatever else they've added is completely ignored. Edit: local => locally