It's funny how all the business media (e.g. Harvard Business review last month, the latest MIT Sloan issue...) bring the hype with Big Data and Hadoop as some s

It's funny how all the business media (e.g. Harvard Business review last month, the latest MIT Sloan issue...) bring the hype with Big Data and Hadoop as some sort of magical software that will solve all their problems, better, faster and cheaper, when instead, in most cases it is an overkill solution.