Maybe I'm wrong but I think PG's article was focussed towards startup founders. And this article is more towards investors. From a founder perspective, it is n

Maybe I'm wrong but I think PG's article was focussed towards startup founders. And this article is more towards investors. From a founder perspective, it is not just enough to know which market has the biggest potential in near future but also in which market can I execute my idea successfully. Just getting into a good market is not enough but you should be able to have the arsenal to execute an idea. And this is where organic ideas are way better than thought-up ideas. When you have actually faced a problem, then your path is a lot easier and you know where do you want to take your product/service.