"You can't expect people to tell what they want straightforwardly if you ask them, since people often don't know what they want at the surface of their consciou

"You can't expect people to tell what they want straightforwardly if you ask them, since people often don't know what they want at the surface of their consciousness, or cannot articulate it." People do tell you what they want, it's just that normally companies have already formed to supply those needs.