Quora has a similarly baffling UI. You're reading one thread trying to find a useful response and it mixes in random answers to other threads. Who the hell thi

Quora has a similarly baffling UI. You're reading one thread trying to find a useful response and it mixes in random answers to other threads. Who the hell thinks this is a good idea? The only thing I can figure out is some "expert" somewhere has data that says there's a small pickup of people coming in from SEO clicking on other random links. But you would have to be such a myopic idiot to think that deliberately confusing users to inflate engagement is a reasonable long term brand strategy.