I couldn't agree less with this. P&G market under lots of different consumer brands with the global P&G umbrella handling manufacturing and corporate affairs.

I couldn't agree less with this. P&G market under lots of different consumer brands with the global P&G umbrella handling manufacturing and corporate affairs. Microsoft on the other hand is one of the biggest consumer brands in the world, and doesn't really have sub-brands. Even Xbox is clearly linked to Microsoft. If Microsoft focuses on the same goal as Apple or Sony, demonstrating their flagship consumer products in person, their stores will do well. I believe Microsoft has enough of a range of "wow" products to do well in that space. For example, even though this crowd might pick OS X over Vista, to the casual non-techy consumer Vista looks equally polished as OS X. This is especially true in the demo-tastic retail store environment.