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You, the HN reader, are not the target of this. Of course it ticks you (and me) off the wrong way - but your reaction is likely an unintended consequence! It's
by blrgeek 14y ago
You, the HN reader, are not the target of this. Of course it ticks you (and me) off the wrong way - but your reaction is likely an unintended consequence!
It's excellent PR because it creates a coherent David Vs Goliath narrative that journos will buy and so will the bulk of the non-technical populace. A few more variations of this in different publications, and you'll see that it might seep into the public consciousness.
- notatoad 14y agoMe, the HN reader, is who DDG markets to. They try to sell themselves as the search engine for the informed user - the people who care about privacy and understand how google tracks you. The "bulk of the non-technical populace" will see an article about search engines and skip over it. They will never in their lifetime change any setting on their computer away from the default.
- blrgeek 14y agoGood point - till now DDG was marketing at us. Could this be where they're trying to move towards a more mainstream market? They did take VC funding, and they may need to show growth in the mainstream market to their investors.