In the corporate space I'd agree, but the Xbox brand isn't to be discounted. The Halo series is a money printing machine. "All in all, the Halo franchise has m

In the corporate space I'd agree, but the Xbox brand isn't to be discounted. The Halo series is a money printing machine. "All in all, the Halo franchise has made nearly $3 billion from sales." "Halo: Reach, Halo creator Bungie's last Halo game, made more than $200 million in sales in the US and Europe in the first 24 hours of release. This figure eclipsed all previous 2010 US entertainment launches, including the three-day opening weekends of Iron Man 2, Alice in Wonderland and Toy Story 3." http://www.eurogamer.net/articles/2012-10-31-more-than-46-million-halo-games-have-been-sold-worldwide http://www.eurogamer.net/articles/2012-10-31-more-than-46-mi... http://www.reuters.com/article/2012/11/12/us-microsoft-halo-idUSBRE8AB19120121112 http://www.reuters.com/article/2012/11/12/us-microsoft-halo-...