They have an amazing rating from the Better Business Bureau, which is quite surprising for an online product, I mean it's probably better than most chain stores

They have an amazing rating from the Better Business Bureau, which is quite surprising for an online product, I mean it's probably better than most chain stores. The reason I think IMVU isn't profitable is likely because they have such a high monthly usership and such a comparatively low revenue. I mean for 600,000 monthly viewers (not even repeat views) a blog would bring in amazing profits for relatively low bandwidth usage. However IMVU has high bandwidth usage simply due to its nature, yet it only brings in $1 mil a month. I mean adsense can bring in like $1 easy for 1,000 views, that's easy $600 for 600,000 views. If people are constantly using it, like they do IM's, even just a daily visit from each would be near $20,000 with 100% front page visits from 1 small banner.