Without going into the email is alive/dead discussion. Sendicate does look quite awesome, nicely designed, very sleek. I can see a market for that (even though

Without going into the email is alive/dead discussion. Sendicate does look quite awesome, nicely designed, very sleek. I can see a market for that (even though Mailchimp does an ok job already). But other than that, I can't see what really makes it the future of email? or how it reinvents emails?