> Isn't A/B testing about as far from that as you could possibly get? No, A/B testing doesn't mean flip flopping on the message. You'd want to test various ca

> Isn't A/B testing about as far from that as you could possibly get? No, A/B testing doesn't mean flip flopping on the message. You'd want to test various campaigns delivering the same message different ways to see which one converts better. Maybe one set of words gets more donations while another gets more volunteers while another barely gets anything.