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These are valid points. For a megacorp, a lot of what OFA did just won't work. A political campaign is able to build a very personal connection, and not just
by waterlesscloud 14y ago
These are valid points. For a megacorp, a lot of what OFA did just won't work.
A political campaign is able to build a very personal connection, and not just with the candidate. There was a mention in another article that fundraising emails 'signed' by campaign manager Jim Messina did very well. People built that connection with another person, an individual.
Some companies might be able to pull that off. If Elon Musk had a consumer company that needed that kind of marketing he'd be able to do it. Jobs could have, and in a way he did. It would be very difficult for Pepsi to pull it off. Not impossible, I can imagine it being done, but it's very unlikely.
I wonder if at some point in the future there's demand for a C level exec with populist charisma in the megacorps. Maybe.
- dmix 14y ago> I wonder if at some point in the future there's demand for a C level exec with populist charisma in the megacorps. Interesting point. It's true corporations tend to hire celebs strictly from promotional pieces. But it's easy to see past the phoniness of the message because you know they were hired to say it. But if that person was an executive who worked directly in the business it would definitely add credibility.
- nhebb 14y ago> I wonder if at some point in the future there's demand for a C level exec with populist charisma in the megacorps. Well, there was this company called Apple ...