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"5 Ways The Obama Campaign Was Run Like A Lean Startup" ----------------- 1. They measured every single thing. 2. They used A/B testing. 3. They used behavi
by pella 14y ago
"5 Ways The Obama Campaign Was Run Like A Lean Startup"
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1. They measured every single thing.
2. They used A/B testing.
3. They used behavioral targeting to increase engagement.
4. They streamlined the checkout process.
5. Their marketing was nontraditional.
http://www.fastcompany.com/3002973/5-ways-obama-campaign-was-run-lean-startup http://www.fastcompany.com/3002973/5-ways-obama-campaign-was...
- Androsynth 14y agoIts interesting that theres another thread right now about how being unwavering on political issues. Isn't A/B testing about as far from that as you could possibly get? If you are trying to get elected at the national level and you are A/B tesing, isn't wavering exactly what you are doing? Isn't it it essentially well-targeted and opportunistic populism? Isn't this very, very bad? (this comment isnt aimed at pella, more aimed at the idea of politicians a/b testing)
- gnaritas 14y ago> Isn't A/B testing about as far from that as you could possibly get? No, A/B testing doesn't mean flip flopping on the message. You'd want to test various campaigns delivering the same message different ways to see which one converts better. Maybe one set of words gets more donations while another gets more volunteers while another barely gets anything.
- rayiner 14y agoSince when is giving people what they want, in a democracy, "very, very bad?"
- actsasbuffoon 14y agoI don't think that's how it works, but I'm loving the image of the following: We need to <%= state.color == 'red' ? "bomb" : "negotiate with" %> Iran.
- mike_ivanov 14y agoHow is it different from directly buying votes?
- joshmaker 14y agoThe same way advertising a product is different from giving it away.