I think the moral is to pave over the desire path[1] and iterate with user feedback, rather than doing the big design up front and finding out nobody wants to u

I think the moral is to pave over the desire path[1] and iterate with user feedback, rather than doing the big design up front and finding out nobody wants to use it after the money is already sunk. [1]http://en.wikipedia.org/wiki/Desire_lines http://en.wikipedia.org/wiki/Desire_lines