Ask HN: Do you really use all those WP theme options? I don't think so

There are quite a few days now, since I started to think about creating a WP theme framework backend. Working with wordpress for some time, I studied a lot of themes from "wp theme clubs" and their backend. All settings sections are organised in vertical tabs, nothing more. Same thing again and again and again. I think 90% of the buyers (customers) will never use those options. Am I right or this is just in my mind ? Should I create a theme backend using the same old/booooooring style or better try to think outside of the box and create some new, intuitive and innovative ? Thanks.