He pushed it too hard and didn't realize that by the time it gained traction, the term would be out of vogue. I mean, at least when Pat Riley trademarked three-

He pushed it too hard and didn't realize that by the time it gained traction, the term would be out of vogue. I mean, at least when Pat Riley trademarked three-peat, that could happen again. There won't be another Web 2.0 after this iceberg melts.