> A quick google search for 'oatmeal greeting cards' brings up oatmeal studios for me. In fourth place behind theoatmeal.com What I was saying was TheOatmeal s

> A quick google search for 'oatmeal greeting cards' brings up oatmeal studios for me. In fourth place behind theoatmeal.com What I was saying was TheOatmeal started as random comic. He might have checked for existence of a similar entity at that time. Most likely, he assumed getting a domain name means no one with the same name exists. Merchandise was gradual expansion.