Todd McFarlane was on the Tim Ferriss podcast and he had a great line: "If you offer people $5 worth of value and charge them $6, they are going to be mad. If

Todd McFarlane was on the Tim Ferriss podcast and he had a great line: "If you offer people $5 worth of value and charge them $6, they are going to be mad. If you offer them $9 worth of value for $9, they are going to think you are amazing."