Third option: Inman pays Oatmeal Studios -- either a consideration for using their trademark, or buys the trademark outright. Fourth option: Inman licenses his

Third option: Inman pays Oatmeal Studios -- either a consideration for using their trademark, or buys the trademark outright. Fourth option: Inman licenses his content to Oatmeal Studios, who then handle the greeting card side of the business and pay him a royalty. (I have no idea of the relative turnover of these two businesses so I don't know if a licensing option is feasible.)