Here's my laundry list of feedback: - The lead text is too chummy. Make it concise and professional. - When facing a blank page, one copywriting technique I'v

Here's my laundry list of feedback: - The lead text is too chummy. Make it concise and professional. - When facing a blank page, one copywriting technique I've come up with is to make a list of all your features, and then next to each write the benefit. Now flip each around and write a sentence matching the "get benefit x from feature x." Group and edit from there. - "Who said that the desktop was dead?" is too defensive when the desktop should be one of your selling points. You may not read about it on HN, but many people prefer desktop software over web based and mobile tools. And many prefer one-time purchases to ongoing subscriptions. - There is very little text for search engines to crawl. At the very least, add a blog and start writing about CRM and related topics. - You need an About page. People want to know who they are buying from. - You should have a privacy policy as well. - Cannot order more than 1 license at a time. E-junkie is a good interim solution for selling via PayPal. - Why is there a link to Mixpanel in the footer? I'd remove it. - The video is full screen and blurry at my monitor's resolution. Also, if you're creating a screencast without sound, you need to use text bubbles so viewers can follow along. - Why does the Support link go to another site? A simple contact form would be better than taking visitors off site. - Chrome gives a security warning for the download. You should get a real digital certificate as opposed to self signing. K Software (http://codesigning.ksoftware.net/ http://codesigning.ksoftware.net/) sells code signing certs for a relatively low cost. - The installation has no instructions. Unzipping and running the setup file may seem obvious, but you'd be surprised how many people would get tripped up by this. Technically challenged people have money, and they do buy software. - The download isn't very fast. It looks like you're deploying the entire DevExpress library. Do you need to deploy all those components?