Very simple. They are a company that sells very high price equipment to very few people. All the company structure is optimized for that. The engineers, the sa

Very simple. They are a company that sells very high price equipment to very few people. All the company structure is optimized for that. The engineers, the sales channel, everything. They simply can't compete in a market of low cost 3D printers, selling in the millions, like Silicon Graphics could not compete with NVidia selling cheap cards for gamers.