I guess we are getting caught up in semantics here. A non-technical co-founder who has zero knowledge of even HTML / CSS but has hired a team (and has a technic

I guess we are getting caught up in semantics here. A non-technical co-founder who has zero knowledge of even HTML / CSS but has hired a team (and has a technical co-founder) is obviously not a web developer by the job description they used to hire that team, but he is still developing that property (the domain name, which is part of the overall brand) to create value. I suppose you could also call this person a brand developer, business developer, product developer, etc. So, this is a silly question. ;) Personally, if I'm making a profit (assuming that's my goal) then I could care less what you call me. I'm creating value where there was none before.