First of all, props for making a desktop app. Don't mind what others say about the UI, I know how hard is it do something that doesn't look like butt on Window

First of all, props for making a desktop app. Don't mind what others say about the UI, I know how hard is it do something that doesn't look like butt on Windows. Yours has a good balance of customization, the native look and feel and a reference to the Office. I wouldn't worry about the UI, it's solid. Everyone picks on it, because it's the easiest thing to critique. There are few things that I don't like, in the order they stuck out."Fly! CRM! Fly!" in the page title - this is buddy-buddy and cute, but you aren't selling a social app or a game. You have to get your first impression right, or you won't get a download. To that end, you must have an About section with at least some details on where you are and the contact information. Similarly, there must be the Support section, ideally with some sort of public Forums sections, because not everyone is comfortable emailing the support. Secondly, you must absolutely have a free/trial version. As low as your current price point is, Windows users are not used to paying for trials. I'm sure you know that. Third, the name in combination with the logo - again, too playful. And this leads to the most important part - this playful, less serious feel combined with $5 price point says "here's a toy program I made for the lulz." It's a complete miss in terms of branding. Overall, the program doesn't come across as a professional product. It looks like one, it is certainly aimed at a professional crowd, but it doesn't have all expected supporting attributes that would confirm it is one. The good news is that all this is very easy to fix compared to what you already accomplished. Once again - good stuff, just needs a bit of a positioning polish.