Less software, more people. Outline benefits not features, no one cares that you have slick-reports generation, they care about "Reports that will land you you

Less software, more people. Outline benefits not features, no one cares that you have slick-reports generation, they care about "Reports that will land you your next bonus". Same with the desktop thing, why should I care that people say the Desktop is dead. Instead say "Access your CRM while you're in the air for FREE" and then put an infographic together of how much the average business person will save in one year in wireless charges accessing Highrise from the plane. Product looks completely sellable, marketing does not look like it will generate many sales.