This is actually a pretty interesting story. AW well and truly disrupted the online porn industry decades before "disrupt" was a buzzword. They valued transpa

This is actually a pretty interesting story. AW well and truly disrupted the online porn industry decades before "disrupt" was a buzzword. They valued transparancy, connected with customers, had a web style that was vastly different than the competition, and managed to get into a crowded market. Heck, the way they openly showed behind-the-scenes stuff and posted about what gear they used gave them an almost Open Source feel. What's really interesting is what's come out about how the "founder"'s story was actually a fraud, and how puritans in the government eventually drove them to the other side of the world. Think what you will about the appropriateness of their product, but I guarantee you that their website has seen more pageviews per day for the last decade than any project to which 95% of us have ever contributed.