I love Robin's newsletters (and the books etc) and love "opinionated operator decisions make the internet go round". Maybe I'm missing something but it seems l

I love Robin's newsletters (and the books etc) and love "opinionated operator decisions make the internet go round". Maybe I'm missing something but it seems like if i go gmail -> via a Robin Sloane Newsletter -> webpage, it seems generally useful to know Robin sent me. Like a backlink that's been liberated? Is something different happening?