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I think people keep confusing "like" with "follow". Just because I "like" Sierra Nevada beer doesn't mean I want updates from them, maybe I just wanted to like

I think people keep confusing "like" with "follow". Just because I "like" Sierra Nevada beer doesn't mean I want updates from them, maybe I just wanted to like it because AirTime will then use those likes to link me up with someone else who likes Sierra Nevada beer. On the other hand if I follow Sierra Nevada on Twitter its because I want to see their every 140 character thought that they feel like sharing. That being said I think he makes a good point about differentiating between brands, artists, non-profits and individuals. Perhaps they should just expand on "Subscribe", their version of "follow", so users have the choice.

tangue 14y ago
The "like" vs "follow" might be true today, but for many artists people clicked on "become fan" not "like". That's a huge semantic difference.
- taylorlb 14y ago
  When they originally made the change from 'fan' to 'like' in 2010 I thought it was enough of an issue to write something about it. It wasn't a very popular complaint at the time though. http://shufferingandshnacking.com/?p=255 http://shufferingandshnacking.com/?p=255
coliveira 14y ago
This might be a good explanation for "like" today, but there is no guarantee that it will continue to be like that in the future and it certainly wasn't like that in the past. What "like" means depends entirely on what FB wants it to mean. If they decide tomorrow to charge you by the number of likes you have, for example, who can say otherwise?