That's just not reality. Not least of which because competitors are exactly the same when it comes to security. Even if they weren't, security isn't something t

That's just not reality. Not least of which because competitors are exactly the same when it comes to security. Even if they weren't, security isn't something the market can realistically select for because it's not verifiable from a customer's perspective. A customer can clearly see, say, a price difference or feature difference, but cannot see a security difference in any meaningful sense. This is something that needs to be enforced at a regulatory level, there are many problems the free market cannot solve, and in fact market forces actively incentivize neglecting security.