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Great ideas always start with a niche. Moreover, they almost always start out looking dumb.
by borski 5mo ago
Great ideas always start with a niche. Moreover, they almost always start out looking dumb.
- spectralseq 5mo agoand therefore, ideas that seem dumb and niche must be great
- intended 5mo agoThe example was of someone who is tall and doesn’t find clothes that fit them. For the average consumer, clothes fit them. There is no generalizability from a niche possible here, since the mass market is already served.
- nilkn 5mo agoActually, I think you're really underestimating how many people struggle to find clothes that fit them well. Most people's bodies are not perfectly average. For clothes not to fit well, you don't need to be a significant outlier in one dimension. Just the accumulation of several smaller deviations from average can be enough to create an awkward fit. Beyond that, even if we limit it to height alone, there are hundreds of millions of people who are much shorter or much taller than average.
- rblatz 5mo agoThe US Air Force learned this in the 50's. They built a cockpit based on the average body dimensions of pilots, what they ended up with is 0 pilots that were average and a cockpit that poorly fit everyone.
- rgmerk 5mo agoI can assure you having observed the process of clothes shopping for the women in my life, that as far as they are concerned, clothes do not just “fit them”.
- marcus_holmes 5mo agoYeah there was no way Amazon could expand from its niche of specialist books to anything else, because that market was already served. Oh, wait...