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There was IMO a third failure: they released an app with no clear purpose and no indications of what it was meant to do. I downloaded it after the hype about t

There was IMO a third failure: they released an app with no clear purpose and no indications of what it was meant to do. I downloaded it after the hype about the acquisition, had to guess what the different icons did, I made a profile image and took some photos that were maybe uploaded somewhere? I've no idea what was actually meant to happen, except it was supposed to share photos somehow.

ChuckMcM 14y ago
Agreed the app had no clarity. At the time it released (the first app) it seemed like a real-time mash-up of that wedding thing where there is a camera on every table, and the guests are supposed to shoot candids of people around them, and then at the end of the event folks go through all the candid shots and create an album which captures the 'essence' of the event for your memory book. Take that model, apply technology where everyone is already walking around with a phone, and boom you've got the 'color' app. And it was a cool idea but the whole "its doing this all the time" thing really was weird. Our CEO was getting pictures of people's friends from Oracle across the street because we happened to be geographically "close." That was more creepy than interesting.