Gotchya. I can understand that fact. However, our page's followers are mostly students in the Seattle area, and I personally know as we've had slow and steady

Gotchya. I can understand that fact. However, our page's followers are mostly students in the Seattle area, and I personally know as we've had slow and steady growth in likes in the last year. There's no reason promoted posts should be reaching such untargeted users -- and I'm trying to figure out what's going on.