4 ms·
For BBC World Service the shift to digital led to a 11% drop in audience. Maybe not quite the same, as the target market is often developing countries (I live i
by fy20 5mo ago
For BBC World Service the shift to digital led to a 11% drop in audience. Maybe not quite the same, as the target market is often developing countries (I live in a EU country and they are only just introducing DAB this year).
https://www.theregister.com/off-prem/2026/03/17/bbc-digital-switch-backfires-as-online-audience-falls/5229337 https://www.theregister.com/off-prem/2026/03/17/bbc-digital-...