Let me put my finance hat on :-) >> Savings are naturally limited, growth is potentially unlimited That's in theory - check annual revenue growth rates of mos

Let me put my finance hat on :-) >> Savings are naturally limited, growth is potentially unlimited That's in theory - check annual revenue growth rates of most big companies in mature [developed] markets - if you increase it from 3% to 5% you are hero. >> Let's say your company sells a product and it costs $10 to make it. You can go and maybe make it cost $9 to make it, but not much less. So you improved their profit by $1 (hopefully) If you reduce cost or expenses by $1, you improved profit by $1. There is no hopefully, this is how things work. Also, most of the savings are in operating expenses, not in cost of goods sold. >> Instead, if you can make it sell 10x more product (which could be feasible), hence having a better effect than savings. Exactly as I said, it depends on the company. Probably, you are using a start-up as an example, which is another Google, which annual revenue is growing 150% month-on-month and which margins are 70-80%. I highly doubt how anyone can make it sell 10x more product for a traditional multinational company - FMCG, Farma, Financial Services, etc. Let's be kind of realistic ;-)