I agree with the fundamental observation: Google is getting better at a lot of the stuff Apple does faster than Apple is getting better at the stuff Google does

I agree with the fundamental observation: Google is getting better at a lot of the stuff Apple does faster than Apple is getting better at the stuff Google does. This isn't surprising, Apple is a very, very focused company. Here's where the article lost me: "They (Twitter) own scale". Seriously, Twitter has gotten shaky under load despite not doing push or even live updating its web page (compare this to Facebook's timeline). For that matter, iTunes represents scale on a level unimaginable to Twitter. How much data does the writer think Apple is vending to support all the on-demand video, app purchases, and whatnot? Sure, iTunes goes down now and then, but so do Netflix and Hulu. But there were a number of incorrect but less annoying observations beforehand. E.g. Apple doesn't NEED to take its online store offline to update stuff. It updates stuff all the time. Consider the rumor factory around Apple, I suspect the main reason is to stop folks spelunking the Apple Store constantly (especially during the lead-up to announcements) -- which they do ANYWAY.