It probably makes economic sense for a company on the scale of Google/Alphabet to spend something like $100M per year on the technology. There's relatively litt

It probably makes economic sense for a company on the scale of Google/Alphabet to spend something like $100M per year on the technology. There's relatively little downside (that amount is a rounding error compared to annual spending), the research involved might yield discoveries that benefit other projects, and the investment pays off if launch costs go down by 10x and/or the situation for terrestrial datacenters in terms of grid access, water, permitting, local opposition, etc. gets significantly worse.