But does Apple need to build that level of scale? The article makes valid points about Apple needing to beef up its web teams - but a $1bn acqhire seems excessi

But does Apple need to build that level of scale? The article makes valid points about Apple needing to beef up its web teams - but a $1bn acqhire seems excessive. Better cherry picking some top quality individuals to drive a vision and letting them lose on talented developers than buying an entire infrastructure that isn't really what Apple wants. Plus Apple could never kill off Twitter. It's too "hot" - an with that comes attention. Apple's pockets are deep enough for all and sundry to sue, or governments to get in glossy fits over (allegedly) blasphemous/libellous tweets.