I looked up other paper from the same author. Looks like he mostly publish something about "social behavior". This "paper", IMO, is just saying "Hey, I notice

I looked up other paper from the same author. Looks like he mostly publish something about "social behavior". This "paper", IMO, is just saying "Hey, I notice this is happening. This is why it could be interesting for social science researchers" with without any real research or result.