Precisely. When it comes to their search engine, Yahoo has a brand problem. They let Google take the lead, and now everyone says "let me google this". Nobody sa

Precisely. When it comes to their search engine, Yahoo has a brand problem. They let Google take the lead, and now everyone says "let me google this". Nobody says "let me yahoo this". That's all. No matter how good Yahoo's search engine is, people aren't using it. They are not synonymous with search anymore. Yahoo slept through the mobile revolution - everyone has a mobile OS, except for them. Yahoo needs to get over this stigma and start working on other shit, just like Google does (self-driving cars, amazing ISP, google glass, biotech).