I think the single best thing you can do is tailor your resume/cover letter for the job you are applying for. Every company wants to think that you really want

I think the single best thing you can do is tailor your resume/cover letter for the job you are applying for. Every company wants to think that you really want to work for them and only them. If you send out an obviously standard cover letter and resume, it's very easy to get brushed over. Spend 10 minutes on their website/blog reading about them and tailor your application to match. Include some comments that show you have done so. You can't change what education/experience you have (well you shouldn't), but you can definitely show that you made an effort.